Irvine, California – July 6, 2017 – Brandman University and its agency of record, Vitro, have launched a new campaign designed to stand out in the higher education marketing space. Titled “‘Your Partner is Here,” the campaign leverages an internationally known illustrator to bring the journey of adult education to life using unexpected metaphors. [Read more…]
It’s the stuff of science fiction. Interactive cameras move with the speaker with no operator in sight. Groups of people hundreds of miles apart feel as if they’re all in the same room together, learning and even laughing together.
But it’s not science fiction. It’s telepresence and, starting in Fall II, it became another way for Brandman University to offer classes. [Read more…]
Members of the Irvine campus and Brandman’s central administrative offices celebrated Halloween early with a Ghost Town luncheon, costume contest, carved pumpkin contest and “guess the number of candies” contests on Friday, Oct. 28. The event was organized by Marketing and Communications with Val LaFlamme, executive administrative assistant, corralling the team into action.
Update: The Antelope Valley campus got into the Halloween spirit on Oct. 31 with a “trip” to the magical city of Oz.
In 1997 marketing guru Tom Peters wrote in a Fast Company article titled “The Brand Called You” that “We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
With that article Peters introduced the concept of deliberately creating a personal brand and launched a movement that has gained momentum and importance across all professions, not just those in the business sector. In today’s digital world, where job seekers and recruiters are instantly connected through a myriad of social media platforms, personal branding has become even more imperative and a popular topic among motivational speakers, bloggers and career coaches. [Read more…]
Ram Singh, Vice Chancellor for Marketing and Chief Marketing Officer, is featured as the cover story in this month’s Response Magazine. The story is about the successful “Move Up” advertising campaign, and the new data-driven marketing strategy Brandman has deployed. Brandman marketing success has been the subject of a multi-part series in Evollution Magazine as well. “Thanks to Ramendra Singh’s focus on “modern portfolio theory” and a belief in data-driven marketing, the California-based college continues to move up amidst a tight environment for higher education.” Read the article online at this link.